0.3% Max

Other food products that list titanium dioxide are Lucerne cottage cheese, Beyond Meat's chicken plant-based tenders, Great Value ice cream and Chips Ahoy! cookies.

In terms of sustainability, the use of rutile titanium dioxide in coatings aligns with the global push towards eco-friendliness. The product is non-toxic and, when combined with solvent-free formulations, can contribute to reduced volatile organic compound (VOC) emissions, making it a safer option for both the environment and those applying the coatings.

Titanium dioxide can boost and brighten colors because of how well it absorbs and also scatters light. In food and drugs, this additive is known as E171 and helps define colors clearly and can prevent degradation (cracking and breakdown of materials) from exposure to sunlight.

Even if you’re not familiar with titanium dioxide in makeup, it’s quite likely you’ve seen it in sunscreens, specifically physical formulas. Titanium dioxide is beloved in cosmetics not only for the pigment and coloration it can provide but also for the way it reacts to light.

As a food additive, titanium dioxide and its nanoparticles in particular have been associated with DNA damage and cell mutations, which in turn, have potential to cause cancer. When used as a food coloring, it is known as E171.

But in 2021, EFSA reevaluated titanium dioxide to consider the impacts of its nanoparticle. After considering more studies, EFSA concluded that nanoparticle-size titanium dioxide can accumulate in the body, break DNA strands and cause chromosomal damage.

FAQ – EFSA 2021 safety assessment of titanium dioxide (E171)

Available studies in humans and postmortem analysis of tissues suggested that the oral bioavailability of titanium dioxide in humans is very low. JECFA noted that there are currently no epidemiological studies that allow any conclusions to be drawn with respect to an association between dietary exposure titanium dioxide and human health effects.

Production of TiO₂ Pigment

After oral ingestion, the absorption of titanium dioxide particles is low, however they can accumulate in the body, Maged Younes, chair of the European Food Safety Authority's expert Panel on Food Additives and Flavourings, said in a May 2021 statement.

Following six months of phasing out the additive, titanium dioxide will be completely banned in the European Union starting August 7. France had previously banned the use of titanium dioxide in food starting in January 2020.